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Victoria Rodgers  Creates Visual Identity Design

As human beings we are visual creatures and thrive on stimulus that catches the eye. Approximately 65% of the population need imagery to absorb information and this is why a strong Visual Identity is so important for your brand.  

When setting up a business one of your first thoughts is probably...

                              ...though an important decision a logo is

                                   just one element in a essential collection 

                                  of assets necessary for a consistent and 

    collective Brand Message.

A good strategy is to first start with your Brand Identity - your "why?", "how?", "what?" and then exactly "who is your target audience?"...this will inevitably lead to a picture of what you want your business to look like & that's where I come in!


Crafting Brands that Draw in a Crowd
I need a logo

Visual Identity - Once you have a sense of how your Brand makes people feel we need to work on what they will actually see


These visuals will help tell your brand  story and with consistent

exposure will trigger an instant recognition plus an emotional

connect with your ideal customer. 

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Think about dressing a Tv Personality for an event,, your Brand Identity is the persona and your Visual Identity is the styling/ clothing,
they need to work together on the
red carpet!

Each item of clothing represents different design visuals building up a "wardrobe" of essential pieces, encapsulating your Brand Message, & will be what people are talking about tomorrow!
(What they wore & how they worked it!)

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brand identity

Now the technical jargon is out of the way, at the end of the day your business bits & bobs need to match and I would love to create them for you. I’ve been drawing since I could hold a pencil & creating small business visuals for the past 8 years. As a digital illustrator I will turn your words &  ideas into clear pictures.

Character Mascot

Whether a new business adventure or rebrand I am here to create you  just a logo if that's what you prefer but I want

to give you a full branding experience plus the chance to carry on a lasting design relationship as and when you need or on a monthly basis to ensure consistency in your presentation and longevity in your business

Tap Me to add a
Face to your Business
& Personality to your Brand!

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Contact Me For

Consistent Brand!

Cohesive Brand!

Creative Brand.

Illustration requests for personal use welcome too!

Victoria Rodgers,

Based in Lancashire, U.K 

Thanks for submitting!

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