As human beings we are visual creatures and thrive on stimulus that catches the eye. Approximately 65% of the population need imagery to absorb information and this is why a strong Visual Identity is so important for your brand.
When setting up a business one of your first thoughts is probably...
...though an important decision a logo is
just one element in a essential collection
of assets necessary for a consistent and
collective Brand Message.
A good strategy is to first start with your Brand Identity - your "why?", "how?", "what?" and then exactly "who is your target audience?"...this will inevitably lead to a picture of what you want your business to look like & that's where I come in!
These visuals will help tell your brand story and with consistent
exposure will trigger an instant recognition plus an emotional
connect with your ideal customer.
Think about dressing a Tv Personality for an event,, your Brand Identity is the persona and your Visual Identity is the styling/ clothing,
they need to work together on the
Each item of clothing represents different design visuals building up a "wardrobe" of essential pieces, encapsulating your Brand Message, & will be what people are talking about tomorrow!
(What they wore & how they worked it!)
Now the technical jargon is out of the way, at the end of the day your business bits & bobs need to match and I would love to create them for you. I’ve been drawing since I could hold a pencil & creating small business visuals for the past 8 years. As a digital illustrator I will turn your words & ideas into clear pictures.
Whether a new business adventure or rebrand I am here to create you just a logo if that's what you prefer but I want
to give you a full branding experience plus the chance to carry on a lasting design relationship as and when you need or on a monthly basis to ensure consistency in your presentation and longevity in your business